Upon arrival, you will be welcomed by a personal guide who will accompany you throughout the visit.

We start with a visit to the Belgian Cycling Factory, the manufacturer of the famous Ridley, Eddy Merckx, Nukeproof, and Aeres bikes. You will get an exclusive behind-the-scenes look at the production process:from logistics to the paint shop and the assembly department.

Then we will go to our own performance center: the Aero Performance Lab. Here you will discover ourwind tunnel, climate chamber, and bike fit technology. Next, you will get an exclusive preview of the latest collections in our showroom, where the newest Ridley, Eddy Merckx, Nukeproof, and Aeres models are presented.

We conclude the tour in ourExperience Center, where you can enjoy a drink and a piece of typical Belgian pastry.